Sometimes, conversations over coffee can create unimaginable things. Fashion Factory was a concept that came to us at a café, while sipping espressos. Jaipur, a city popular for its architecture, arid history, still lags far behind when it comes to the promotion of its artisans from around the state.
We noticed that the authentic Rajasthani craftsmanship, the Bagru print, Sanganeri print, tie and dye, etc, had a strikingly high potential for growth but were not reaching the right audiences. We knew we had to find a way to aggressively promote the craft. That’s how the concept of Fashion Factory was born.